Mavic – Giant [en]
Mavic has been responsible for all aspects of the adidas
cycling softgoods products for the last five years (design, development, production, sales and marketing). Mavic will continue to provide the same level of service to our retail partners
which are currently selling adidas cycling products through the Fall/Winter 2008 season.
In order to focus on the Mavic brand, the decision has been made to not renew the licensing agreement with adidas beyond December 2008. The dedicated softgoods team has already begun
extensive work on the new Mavic offer.
The Mavic softgoods range will reflect both Mavic’s unique brand positioning at the heart of cycling and the innovative spirit of our products. Mavic is an innovative creator of technical
products for practices as diverse as triathlon, track, road and mountain bike and this will be reflected in the Mavic Softgoods.
The new softgoods collection will be presented to the press and to retailers in June 2008 .
The latest Giant TCR Team High Road are already tested by some professionnal teams. Note the square tubes and the Shimano SM-FC7800 bottom bracket that will introduce the next
models… we will know more in the following weeks.
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